RACE CE for Knowing Your Clients’ ‘Why’: Reframing how we communicate the value of preventive veterinary care (Purina Institute Global Summit 2026)

This quiz is for on-demand attendees of the presentation “Knowing Your Clients’ ‘Why’: Reframing how we communicate the value of preventive veterinary care” by Dr. Jason Coe as part of the Purina Institute Global Summit 2026, “Proactive, Not Reactive: Changing the Care Paradigm.” In order to obtain your RACE certificate for 0.5 CE hours (non-medical), you must get a score of 80% or higher. You can retake the quiz as needed to pass.

This presentation is eligible for RACE credit through 22-Apr 2028.

1 / 5

True or false: Temporal discounting refers to the fact that the greater the delay to a future award the less subjective value it has today.

True

False

2 / 5

During an appointment, a veterinarian communicates to their client “I recommend we do a baseline wellness screening for Rex, which will cost approximately $250.” In terms of communicating the value of wellness testing to a client, which of the following has the veterinarian communicated to the client:

The feature

The function

The benefit

None of the above

3 / 5

True or false: Based on research, veterinary clients’ prefer the value of senior screening for their pet to be conveyed through benefit-focused written communication rather than function-focused written communication.

True

False

4 / 5

Based on observational research, what percentage of veterinarian-client interactions included the discussion of a health parameter trend?

19%

47%

74%

5 / 5

Based on research, which one of the following pieces of information was found to be most likely to encourage a client to act on a recommendation for their cat or dog to lose weight – the impact of weight-loss on:

Life Expectancy

Cost of food

Future mobility

Future quality of life

Your score is

Take The Quiz